THE ENTERTAINMENT STUDIO BLUEPRINT
Breaking Sports IP into Global Culture
Architecting How Sports Properties Leverage Mainstream Entertainment
To Access Non-Endemic Channels and Global Reach With a Low-Cost, Disproportionate-Impact Model
Led by the only executive to design and run the Los Angeles office and entertainment division for two major sports properties (NBA and NASCAR), leading 75+ projects and partnerships with major studios, networks, and award-winning talent.
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Designed to operate in compliment to internal marketing and production groups, and within league oversight, resulting in elevated cultural relevance, increased partner value, and new monetization, with a lean-investment/high-return model.
75+ Projects & Partnerships With Major Studios & Networks
Executive Perspective on Entertainment Strategy
Led by INFLEXION Founder Zane Stoddard
"The biggest bang for the buck in the company."
Adam Silver, Commissioner, NBA
"The best ROI in the company."
Brent Dewar, President, NASCAR
Entertainment Studio Strategy Sprint
A focused 3-week engagement defining the operating blueprint for breaking sports IP into global culture through mainstream entertainment.
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Establishes clear, actionable direction, defining the ecosystem of opportunities, how to identify market-viable stories and opportunities, the process to engage with the right creatives, studios, networks, and representatives, how to legally and practically protect your brand, and how to leverage for maximum strategic, stakeholder, and economic value.
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Built on the same strategic foundation used to launch and scale the NBA and NASCAR’s entertainment initiatives.
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Designed to work alongside internal teams and league oversight, to drive engagement beyond IP-owned channels and audiences.
Why This Works for Sports Properties
This strategy works because it unlocks outsized cultural impact without requiring large capital investment.
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The model operates with minimal incremental cost — typically 1–3 dedicated heads, existing infrastructure, and standard travel.
The formula leverages the property's IP, stories, access, athletes, credibility, existing fan base, and owned promotional assets, in exchange for the scale, storytelling expertise, distribution, and cultural reach of major film, television, music, and talent platforms.
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As a result, the value travels across the organization:
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Sponsorship and partnership teams gain culturally relevant platforms that make existing partner investments more meaningful, elevated, and differentiated, and can create new, team-aligned partnership platforms.
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Ticketing and revenue teams benefit from sustained cultural visibility and narrative momentum that reinforces demand beyond the region and season cycle.
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Marketing and content teams gain new moments, stories, and platforms to amplify across owned and earned channels, including cross-promotional opportunities around the entertainment projects.
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Communications and social teams leverage entertainment adjacency to drive new conversation, relevance, and earned media.
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In practice, this becomes an organization-wide asset, not a single-department initiative — a platform multiple internal teams can activate against.
This is why NBA and NASCAR leadership consistently viewed this work as one of the highest ROI initiatives inside the organization: outsized cultural impact, repeatable visibility, and new monetization — at extremely low investment.
Advisory & Execution
INFLEXION’s Entertainment Studio Strategy Sprint is built to translate directly into a real-world, actionable blueprint.
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While the core engagement delivers a studio-grade operating strategy, INFLEXION can also provide advisory support for building and/or executing the studio.
